Get Ready, Get Set, Write!

You have to build your audience, and communicate with that audience so they know you are someone they want to learn from.”

jim howard
fountain pen on black lined paper

I’m sure you have heard this saying more than once… “Everyone has a book in them.” I’m not sure if that’s true or not, but there is one thing I know for a fact and that is if you are going to write a book, you’d better have these five things in place if you want to be successful with it.

1. Great Content

Without great content your book will certainly fail to accomplish what you want it to. I know a lot of people who put together crappy books and use those books as marketing material. Think about that for a second.

If you hand me a book full of sub-par information that I could find anywhere, do you really think you are going to get a call from me? Nope! I want to work with quality people who deliver solid information. Every book you put together, no matter how you intend to use it, should be filled with great content.

2. Perfect Packaging

This one can’t be right. After all, you can’t judge a book by its cover, right?

The truth is, every book will be judged by the cover. The greatest book ever written may never be read if people don’t see it and immediately know they want to read it. You have less than a few seconds to grab someone’s attention and a great looking cover with a catchy title and clear subtitle will go a long way to getting your book noticed.

3. Your Audience

You have to have people who want to buy your book, or you’re not going to sell a lot of them.

Ever try to sell something to an empty room? I don’t think you will convert many clients. You have to build your audience, and communicate with that audience so they know you are someone they want to learn from. Then you will have people lined up to buy what you offer, and when you release your book the sales will flow.

4. Online Presence

This is one that most of the Marketing University members, reading this, should have down pat, but there are a few who are still lagging behind in building an online presence.

Your website, blog, social media, podcast and YouTube channel are extremely important in helping the world find you and helping you convince the world that you are the expert who should be writing a book that they want to read. Without some type of online presence, you will likely find yourself back in that empty room with no one to talk to.

5. Products and Services

Let’s face it, you probably won’t make a lot of money on book sales. I’ve worked with thousands of authors and most of the ones I know who make a ton of money are those that have a platform of products and services to offer the readers of their books.

At best, you make a few dollars for each book sold but if you had a $500 coaching program or $1,000 course you could sell, don’t you think you’d make a lot more money?

Guess what, not only would you make more money from your readers, but your readers will then get even more help they need from you. It’s a win win!

This is another reason you have to put out good information in your book. If you want them to seek you out further, you have to make them want more and you will only do that with great content.

Like I said in the beginning of this article, I don’t know if everyone has a book in them or not, but I do know what it takes to be successful as an author. So if you are going to write a book, I suggest you take inventory and make sure you have these five things in place before you ever put pen to paper.

Don’t make the mistake of believing the field of dreams theory works for authors. “If you build it they will come” worked to set up a great scene with cars lining up full of people who wanted to experience the baseball diamond in the cornfield.

But if you write, they may or may not show up to read your book. Don’t leave it to chance!

Create great content, put together the perfect package for your message, find your audience, build your online presence, have your products and services ready then offer your book to a world that is prepared to receive it.

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Jim Howard

With over 30 years in commercial print, branding and publishing, Jim Howard has dedicated much of his life to helping entrepreneurs, CEOs and business owners move ahead in their business. Follow him at, facebook.com/jimhowardauthorcoach.

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