Let’s start off with the most basic element—the topic. I have no idea what your topic is. Does that really matter? No, it doesn’t. Because the advice I’m giving you is the same advice that I use myself. No matter what your topic is, you must first understand your market. You must know what they want and understand that in order to get the biggest price you need to understand what their biggest problem is.
Before you do anything, you need to understand what your market needs, not what your market wants. Identify the biggest problems your market has. Simply make a list. Now, the reason you want to identify their biggest problem is because, if you think about it, the bigger the problem, the more money people are willing to pay to solve it.
Think about it—let’s say I get a flat tire while I’m downtown. I call a company to bring me a new tire, and they tell me it will be $100. I’ll pay it, no problem. Now, let’s say I am in the back woods during a thunderstorm and I get a flat tire. I call someone, and they bring a tire. Only this time, they tell me it’s $500. What am I going to do?
It’s raining cats and dogs outside. I’m in the middle of nowhere, miles away from home, and they want $500. Well, I have a big problem, don’t I? I can sit there all night and hopefully wait for someone I know to come and give me a ride back, or I could pay the exorbitant $500 and get that tire. Now, what do you think I’d probably do? I’ll pay the 500 bucks.
That’s the reason you want to identify the biggest problems within your market. If you understand the market, it shouldn’t be too difficult to figure out what its biggest problems are. And then your next step is to provide the solution. It’s one thing to identify the problem, but can you provide the solution?
The number one solution people always want, regardless of the market, is a “done for you” solution. Here’s an example of what I mean by “done for you” I can teach you how to make a website by walking you step-by-step through the entire process. Or, I could say, “Here’s what I charge to make a website for you.”
I guarantee you ten times more people will buy the “done for you” option. Why? Because ultimately people just want the end result. The number one thing that people always want in any industry, in any market, is a done for you solution, but unless you are selling a service you are most likely not going to be able to offer that kind of solution.
I’m not going to get too deep into “done for you” in this article, but you need to be aware, it will bring the most money if you are a service provider. That’s another subject for another article.
I want to get back to High Ticket Information Products (i.e teaching someone how to do something). The beauty of this is, information is by far one of the easiest things to create.
With information products, once you sell them, you’re done. Sure, you want to provide support and answer questions, but for the most part, your participant aspect of it is done. There’s nothing else for you to do. Here’s the information, go through it, it teaches you exactly what to do, follow the steps and you should get the same results. If you don’t, contact me, and I’ll help you. That’s the great part about an information product.
Many people think of an eBook as an information product, and it 100 percent is, but you’re not going to make a huge fortune off a $2.99 eBook. You need to create something more substantial, something bigger, something of more value, something that people are willing to pay big bucks for. They want something that provides a solution to their biggest problem. That is the only way you’re going to make big money.