We outlined and created our PowerPoint in the previous article.
Now all that’s left is to record it.
Recording Your Presentation
Recording it is very simple. It’s really easy to do because you don’t have to appear in front of a camera when you record a Power Point.
The reason we’re using PowerPoint is because it’s a video. The reason you want a video is because it has much more value, it’s so easy to do and… you don’t have to create a background, dress up or fix your hair because you are not actually in front of the camera!
Let me make one thing clear here. I think recording in front of a camera is great, and I do a lot of it, but for most people it’s not realistic and would be a very long process because you’d be worried how you appear and about making mistakes in front of a camera. And…let’s be honest…there are a few people who have a face made for radio.
With a PowerPoint video, you’re hiding behind the PowerPoint, which is perfectly fine, because we want the focus to be on the material in the PowerPoint. We want
this product to get in the hands of as many people as possible and we want to make it easy for them to learn. A PowerPoint video is perfect for that.
So, the next logical step is to record your presentation.
You may use whatever you like to record it, but I’m telling you to use Camtasia. If you don’t have it, buy it. It’s well worth the money. There are no two ways about it, Camtasia is the best and easiest program to use.
I’ve made more money with Camtasia than with any other software that I’ve ever used. I’ve literally made millions of dollars with Camtasia—that’s the absolute truth. The fact is, using Camtasia, makes your life easier. You can get Camtasia at www.techsmith.com and at the time of this writing, you could even get a free trial version.
It’s outside the scope of this article to give detailed instructions about recording with Camtasia. BUT…here’s something important I want to include regarding recording with Camtasia.
Almost everyone uses Camtasia incorrectly. Even people that are so-called experts have no idea how to record a Camtasia presentation. And here’s the reason why—they record full screen. You should never record Camtasia full screen because it will give you a giant, massive file.
So, let’s get into creating your PowerPoint. Open up the program and click on “Set Up Slide Show”. A little window will pop up and choose “Browse by an individual window” and then click “ok”. Here’s what happens…when I now go to click the presentation, it puts it into a window that’s re-sizeable. So, I can now move the window around and resize it. Then, you’ll re-adjust the sizing of it until it’s the exact size you want.
Here are some screen shots of what you will see.
IMPORTANT NOTE: Depending on when you are reading this, PowerPoint may have changed a few things around but with a little effort you should be able to find everything. These particular screenshots were taken from a PC, so Mac will do it.
1.) Open Microsoft Power Point and click “Slide Show”.
2.) Click “Set up Slide Show”
3.) In the window that pops up choose “Browse by an (Individual) and click “OK”.
4.) The window is now re-sizable.
From here, we go to Camtasia. What a lot of people will do is choose a window or they’ll choose a specific size, or they’ll just go to record. But what we want to do is go to the upper corner window of our resized window, click and drag down to cover the exact area we want to record. So now when I click “record” it gives me a countdown and then records the exact PowerPoint window we’ve chosen.
We can now add a microphone to Camtasia and click through the PowerPoint and record only the area we’ve chosen. Once finished recording, we can export the video from Camtasia.
The most important part that I just did was adjusting the PowerPoint so Camtasia records just the area I’ve chosen instead of recording the whole screen. I know this is a small thing, but it is very important when recording the product because it makes a huge difference as far as file size goes.
Let’s assume you have now recorded all your 90 minutes sessions, each one has eight topics with four subtopics underneath (as talked about in the previous articles).
You now have your product.
You need to create a member’s area for it. (I use WishList Member for my membership sites. https://member. wishlistproducts.com/) Once you have a “Members Area” set up you need to create opt-in pages, a sales letter and then drive traffic.
You’re probably wondering how long it takes to create a high ticket item once you have the product and name chosen and the product outlined in PowerPoint. That’s a question that I can’t answer because it is different for every person and every product.
A lot depends on how long it takes you to say what you have outlined in PowerPoint.
You see, when we do a PowerPoint presentation, we don’t just read the titles and bullet points we have on the screen. We use what we have on the screen as notes to keep us on track, and we talk about those notes.
For example, we may have 30 slides, 40 slides, 50 slides. We’re not only reading what’s on the screen, but we’re also talking about what’s on the screen. The more PowerPoints you do, the more natural this will become.
When you have a bullet point, don’t just say, “And the next step is to do this… And the next step is to do this… And the next step is to do this… And the next step is to do this.” They can read—you don’t have to read it for them. That’s not only boring it also insults their intelligence. What you want to say is, “Okay, the next step is this,” (and read the bullet point) Then you might say something like, “and here’s the reason why…” and you go on and explain. Talk to people and have a conversation with them about each point.
By having a conversation with people it makes you more human and makes the product more enjoyable. By making the product more enjoyable, people like you more. This is extremely important for anyone selling a product.
Here are a few more thoughts on how much time this takes. The number of segments needed will also determine the amount of time it will take to create the product. So, how many different sessions should you have? That depends on how much content you have—If it’s a three-hour product, there might only be two sessions. If it’s a four-hour product, maybe two or three sessions. If it’s a five-hour product, you’ll need more sessions.
Think about what you’re going to talk about, and then you can break it down. How long will it take you to explain what you have to teach? That’s going to determine how long each product will take to record. I look at each session as 60-90 minutes, but how long it takes me to explain the topic will determine the number of sessions. Maybe it only will take one session. In that case it may not even be a $497 product.
You want to think about and consider exactly what you’re going to teach, how long it’s going to take you to teach it and get people to understand exactly what you’re saying. You probably won’t have a solid picture of the actual length until you complete the recording. At that point you will be able to get a more accurate picture of the price point.