I write most of the copy for my own products. I do okay at it, but it takes me a lot of time. It’s not my specialty. I don’t really like doing it. I’d much rather edit someone else’s copy. I can critique it a lot better than I can write it.
By having someone pre-write my copy that I go back and edit. I save a lot of time in the process.
Many writers charge by the word. In a standard Microsoft Word document, the number of words on a single page, double spaced in a 12pt font averages out to be about 345 words. Knowing that information, the question then becomes how long you want your eBook to be.
I don’t like delivering a 20-30 page eBook to my customers. When I buy one, I feel ripped off if I pay even just $10 for it. Most of the time with an eBook that small, all you are really given is a teaser. The information you were expecting to get out of it just isn’t there.
It makes me mad, and I won’t buy another product from that person because I got no value out of it.
It should be as long as it takes in order to get the job done. If you can get the whole job done in 30 pages, great. But I like to see a 100-page eBook. I would say that could reasonably cover most subjects.
I just told you that the average page has about 345 words on it. That would mean that we would have 34,500 words in the course of a 100-page eBook. This is an easy way to figure on a rough number.
If you said 35,000 words, you would be close to accurate, and it will give you about 100 pages worth of decent content. Remember, you will go back and edit it as well as add some graphics. Incidentally, if it’s a how-to product, you really need to add graphics to it.
Honestly, I prefer to pay on a per project basis. I would rather put my specs out and say, I am willing to pay you XX amount of dollars for this.
When hiring a ghostwriter, you must give a clear sense of direction. You don’t want to leave anything to guesswork, meaning you don’t want them to hope or try to interpret what you want from the book.
Have some details. Make some notes. What are some key points that you think should be focused in on in this book? If you give them clear points, it will make the finished product much better.
Always ask for samples of their work. If you have a ghostwriter who has only written fiction books and fiction information, they are probably not the right person to write your “how to” book. They don’t have a track record or history of being able to do that.
The number one rule when you are outsourcing anything is never be anyone’s guinea pig.
If they say, “Well, my clients are very private, and I can’t give samples of books I have completed,” don’t deal with that person. I can appreciate a client’s privacy but at the same time they are asking me to become one of their clients. I need to know that they can fulfill what I will hire them to do.
At the time of this writing, a search for “ghostwriter” brought up 1,449 different individuals/businesses that would be happy to consider quoting to write your next eBook.
The best part about hiring a ghostwriter is that it doesn’t have to be a long, drawn out process. When you hire someone to write this for you, give a deadline of two or three weeks max because they should be able to get in there and bang it out and send it back to you, after all, this is what you are hiring them to do.
A ghostwriter can be your secret weapon to success. They can carry your voice forward because the hard part of an eBook is the actual writing. Lucky for you, the most difficult part of creating a money making eBook can be delegated.
Employ a ghostwriter to do your work and step back and reap the benefits.