How To Choose A Copywriter

Your copy is arguably one of the most important aspects of your marketing. Without great copy, you can’t expect your marketing messages to be very effective.

armand morin

How  important  is working  with  a  great copywriter? Well, how important is your copy?

How To Choose A Copywriter

Your  copy  is  arguably  one  of  the   most important aspects of your marketing. Without great copy, you can’t expect your marketing messages  to be very effective.  But what if you’re not the greatest copywriter in the world?

Guess what, you’re not alone. There are a lot of very  successful marketers  out there that actually write very little of their own copy.

There are a lot of reasons why you may want to hire a copywriter. Maybe it is something as simple as the fact that you just don’t have the time to write your own copy. Whatever the reasons, you must make sure that the person you hire is more than capable to do the job.

Do your homework. Never just hire the first person that you come across who says they can write copy. Do the research and find the person who is going to do the best job for you.

Ask your work colleagues if they know of, or have worked with, a professional copywriter before,  and  whom  they  have  used.  Don’t be afraid to ask some of your clients if they can   recommend   one.   Recommendations of people you trust  can be very helpful in your search.

Don’t  stop  there.  Just  because  someone recommended  a copywriter  to  you doesn’t mean  that  that  person  is   right  for  you. When you find a potential match, ask for a few samples of their work as well as client references.   

Read through the samples. Ask for  something  they’ve written for other people. By looking at copy they’ve written for other people, you’ll be able to determine how persuasive their copy is.

Contact at least two of the references that they provide you. Never take anyone at their word. Just because they say they are a copywriter doesn’t mean they write great copy. I am an Internet  marketer,  so I  don’t  want just any copywriter. I want someone who has written for products that sell on the Internet.

Be very careful about hiring copywriters who have only written for print media  and have never done anything  online  because  there is a big difference in copywriting  online as opposed to print.

Like any budget-conscious entrepreneur, you may feel uneasy about spending money on copywriting. But, it is a necessary expense in order to grow your business.

There are certainly techniques you can use to save money on copywriting.

You can start off by getting your thoughts on paper for what you would like to see in your copy. Then, ask a copywriter to critique or edit your existing copy. You will usually find that it will cost you less to do that than to have the copywriter start from scratch.

There are a lot of deciding factors when  it comes to cost of hiring a copywriter.  One of which is how much exposure that copywriter has had. Some copywriters are really good, but they don’t charge as much as others do.

Pricing  for  copywriting  varies  greatly.  You could pay $1,000 – $10,000 for a sales page. That’s a broad spectrum, but it depends on the individual and what you want done.

In some cases, great copywriters may expect a percentage of your sales. This percentage will probably be at least 5%. But copywriting is the lifeblood of a business. So, you have to decide what’s a fair rate for the work you need.

You  may really love one copywriter’s samples, but decide to go with someone who is a little less impressive, but less expensive. It may be a copywriting style, previous work or just a sense of humor that impresses you about a particular copywriter.

Above everything else, you need to make sure that you and your copywriter have  the right chemistry. If you find your relationship tense, you may want to find another copywriter. After all, success comes from “teamwork.”

Armand Morin

Armand Morin is an Internet marketing industry expert who has built a multimillion-dollar international business. In 1996, he started with $1.83 in his pocket and no experience and has grown it into a multi-million dollar international business, which has done business in over 100 countries around the world.

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