The world seems to be moving faster than ever with the growth of the Internet and other new technologies. Maybe I am just getting old, but staying ahead of trends, technology and what is required to run a business is never ending.
Many people have asked me why YellowSchmello spends so much time and money to train with some of the best and the brightest. It is very simple, in order to support our client’s needs we must understand what is new, what is working and what isn’t.
Here are a few of my reasons to stay current:
- Understanding what is happening in any industry (the Internet or any other I can think of) is important to make sound business decisions. It will help you stay ahead of new opportunities as well as identify products you may want or need to retire.
- Next, staying up-to-date helps position you as an expert. You are educated and fluent in your business. Being seen in your market as an authority is invaluable.
- Finally, I will tell you learning helps keep you young. Learning not only keeps your brain active; it also works to make sure you communicate what you are learning with others.
Henry Ford was one of the greatest business people of the twentieth century. Do you want to hear what Ford said about learning and age?
Here goes: “Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.”
Why am I telling you this?
When I wrote this, I was in Phoenix at ICON, the annual Infusionsoft conference. (Infusionsoft has changed it’s name to Keap) Every year one of the Schmello’s attends to make sure we stay current on how to use Infusionsoft. If you don’t know Infusionsoft, it is the software YellowSchmello uses to automate much of our marketing processes.
In a couple weeks, Jill heads back to Armand Morin’s house in North Carolina for an exclusive Marketing University business Intensive. We take our training seriously.
If you don’t know where to start with your training, I encourage you to take a little time and check out what Marketing University has to offer to help you grow your business.