How To Write A GREAT Ad

Curiosity is the most powerful way to induce someone to click on anything online…especially on an ad.

Jim edwards

Ads get attention and arouse curiosity from the right people Attention and curiosity result in clicks Clicks put eyeballs on the offer (your website, affiliate link, or whatever else you’re trying to sell).

Curiosity – How To Write A Great Ad

So, bottom line, no matter what your traffic “source,” all traffic that gets to your site starts with a great ad. So how do you write a great ad? What makes someone click one ad over another?

Well, you could go read a few dozen books on the topic, or you can just let me cut to the chase here and make it easy on you.

In the online world, the sole purpose of an ad is to:

  1. Catch the attention of the RIGHT people
  2. Arouse their curiosity (get them excited), and…
  3. Get them to take action (99% of the time this is to click a link and go look at something, usually a sales message).

By the way, curiosity is the most powerful way to induce someone to click on anything online, but especially on an ad. You want everyone who sees your ad to say to themselves, “This looks interesting. What is this all about? Let me click to find out.”

They may not verbalize it exactly this way consciously, but that’s the gist of what’s happening inside their head in very short order.

Kind of like the dog that whips its head around because it sees a “SQUIRREL!” You want people to see your ad and click without thinking.

An ad with the “squirrel” effect usually has 3 parts:

  1. Headline (Attention Grabber)
  2. Curiosity Builder (What is it?)
  3. Call To Action (Do  THIS one specific thing)

I’ll share some examples in a second.

By the way, this format works for text ads, image ads, social media ads… pretty much anywhere ads are sold (no pun intended).

Never forget…the whole sales cycle starts with the right people seeing the right ad with the right message that makes them click.

Oh, and one more thing… the idea you plant with the ad needs to continue onto the landing page, or you’ll lose them as fast as you got them in the first place. In other words, the offer they see after they click, the ad, MUST continue the conversation in their mind that started with the ad.

Here are some example ads that follow the 3-part “squirrel ad” structure. (Whether they appeal to you depends on whether you’re a target audience member or not.)

Here’s the bottom line with what you need to know about great ads.

  1. All traffic  starts   with  a great  ad.
  2. The only purpose  of 99% of all great ads is simply to get a click
  3. Great ads follow a 3-step  formula (attention, curiosity, call to action)
  4. If you  want  to write  great  ads,  just follow the formula!

It’s as simple as that!

– Example Ads –

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Jim Edwards

Jim Edwards is an Internet entrepreneur, motivational speaker, publisher, author, newspaper columnist and elite life mentor and coach. Learn more about Jim at,

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