Identify Your Marketing Assets

When you think about your online business and its assets you can clearly see that selling information on the Internet is a much better way of keeping your car in the garage. By this I mean that if you were selling tangibles on a site like eBay, your car would be out in the rain because the garage would be filled with inventory.

That’s both inconvenient and not very cost effective. With online marketing  of information, your “inventory” of products can fit on a couple of flash drives stored in a desk drawer. Even if you do sell actual deliverable products, you could have those sent from a reseller and have still have plenty of room left at home.

Since your products rarely take up space, it’s easy to forget just how  many “assets”  your  business  owns. It’s  important to keep an ongoing list  of your business “assets” not only for acknowledgement of all your hard work but for their economic value as well. Being organized and aware if what you have available is working efficiently and also practical for legal and tax purposes.

It’s too easy for files to get lost on your hard drive instead of getting revised, repackaged and back on the market. Keep everything in separate folders or files and then make a back-up schedule on a regular basis. It only takes one computer meltdown to lose your entire business in a flash.

Here are a few ideas to help you when listing your online business assets so that you stay current and well organized:

  • EBooks—a custom written original product or collaboration.
  • PLR Products—articles, eBooks or courses that you own rights to resell
  • Articles and reviews related to your niche
  • Video or  audio  products  that are marketed separately or with eBooks
  • Training videos
  • Customer lists
  • Prospect list of people who ask for more information
  • Product reviews and testimonials
  • Recommendations from influential people in your niche market
  • Sales letters, squeeze page copy and ad copy from successful campaigns
  • Graphics and logos identifiable as the “brand” for your site
  • Opt-in pages and forms from successful campaigns

These “assets” have a monetary value, but they’re nothing until you “monetize” them for online marketing. By keeping track of your marketing assets, you discover what has worked in the past and what hasn’t. Clean and delete as you go and make more room in your virtual garage.

Michel Fortin

Michel Fortin is a marketing strategist, business advisor, and certified digital marketing expert. As a marketing consultant since 1991, he helps entrepreneurial professionals grow their practices with his unique combination of branding, positioning, copywriting, SEO, UX, and CRO.

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