Laser Focus Your Target Market

In my industrial contracting company, we are location based.  For us that meant we could now take the 30 different reasons why someone  would need us and multiply that by the number of geographic areas they were located  in and searching  for. This had the effect of giving  us thousands of different  optin pages  and thousands of ways  to market through PPC ads.

andrew fitzpatrick

In today’s marketing environment trying to get out your message is becoming harder and harder. In the old days you would have your homepage as the front door to your products and services. Today this is becoming less successful.

If you want your marketing message to stand out from the clutter of the internet, then you have to become targeted. Your message has to speak directly to your customer’s needs. It has to be the right message for the right time. When a prospect sees your ad or optin page, you want them to think “that is exactly what I’m looking for.”

The 30x Strategy

This is Armand’s 30X principle, a strategy of taking your product or service and finding at least 30 different ways that it could be found (uses or reasons). If your product or service is location based, then this is a game changer. You will be able to dominate your competition.

The way this strategy works (and how I have used it) is that you list out at least 30 different ways that someone would search for your product or service.

If we use weight loss as an example, you would list out 30 reasons that people would want to lose weight (lower blood pressure, getting married, high school reunion, etc). Take the four or five words used in these search terms and create an optin page that is optimized for these terms and which is written to address this reason they searched.

Each of those optin pages will point to your main sales letter if you are selling something online. If your sales letter is written correctly, it will speak to each of the 30 reasons that your customer searched. If you have a location based business and the purpose is to get an appointment, then they would fill out a form with their information.

If you expand this to your PPC campaign you should notice your CPC dropping and conversions increasing due to your optin pages being more targeted. You can do this process with 30 optin pages, 30 YouTube videos and 30 PPC ad programs—each finely targeted to what the prospect is searching for.

In my industrial contracting company, we are location based. For us that meant we could now take the 30 different reasons why someone would need us and multiply that by the number of geographic areas they were located in and searching for. This had the effect of giving us thousands of different optin pages and thousands of ways to market through PPC ads.

I think of Armand’s 30X Principle as a strategy you can apply to all your marketing efforts. List out all the different tactics you are currently using and figure out a way you can make that 30X, 100X or 1000X. You are really only limited by your time to create these individual optin pages, videos or PPC ads.

Armand’s 30X system has changed my business, and it can change yours too!

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Andrew Fitzpatrick

Industrial Contractor servicing North America

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