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Do You Really Know Your Target Market?
I can’t count the number of times we’ve heard an author or information marketer say words to the effect of “Everybody needs to read my book or buy my course.…
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Should You Use A Pen Name?
Should you use a pen name when you write? Here are five reasons you may want to use a pan name. dr, jeanette cates If you are already an author…
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Do You Blog Often Enough?
How often should you blog? At a bare minimum you should blog at least twice a month. frank deardurff A question I’ve been asked a few times of late: “Do…
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Customer Feedback – Video Testimonials
Video testimonials are the final frontier f customer feedback to enhance your social-proof marketing. brian code When most people think of collecting testimonials for their business and website, they get…
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Your Website’s Tagline
This is a mistake I’ve made and am working on correcting once I determine the words I want to use. I think for starters I should probably explain what a…
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How To Get Clear On Your Ideas
It’s 4:22 am as I begin writing this and I’m wide awake because my wife sent me a text from India and I haven’t been able to sleep since. She’s…
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You have to try everything in order to succeed. In marketing, it’s of the essence to test and test again FaceBook is a strange bird in that there are so many ways to do it and so many ways that are wrong or don’t work. I talk a little of what I’ve been up to with this.