Information Marketing – What’s In & What’s Out

Since Armand is doing his annual “State of the Internet Marketing” address in this issue, I thought I’d piggyback on that and talk about the state of information marketing. We’ve been providing physical product duplication and fulfillment services for nearly 20 years now and a lot has changed over that time. The day of the…Click Here To Read More

Upsells, Downsells, & One Time Offers

We see it; we hear it and we are a part of it in every aspect of our purchasing life, online and in the real world. But what is the difference and what does it really mean in our lives as marketers (or consumers)? Let us break it down to its simplest form. Upsells Think…Click Here To Read More

5 Strange & Powerful Split Testing Results

If you’re not split testing, it’s an easy way to improve your conversions. Send half your traffic to page A and half to page B and figure out which of those pages get you more opt-ins or sales. If you want a decent converting webpage you should split test. I’m going to share with you…Click Here To Read More