Positioning Your Brand

pexels rodnae productions 7310211
If you’ve been involved in marketing of a product or service for any length of time you’ve probably come across the phrase “Unique Selling Proposition (USP).” Some will know it as Unique Selling Point and others as Unique Value Proposition (UVP). Whatever name you know it by, it essentially boils down to this: “How are…Click Here To Read More