20 Copy Tips To Increase Selling Power

‘Use short simple words to express your meaning. Educated readers under stand short words just as well as long words, and everyone else understands short words much better. Even when it is necessary to substitute three or four words for one long word, it is usually wise to do so.’—John Caples,author of ‘Tested Advertising Methods’…Click Here To Read More

Long Copy vs Short Copy

There  is  a  seemingly  endless debate in advertising about how long an advertisement or sales letter should be. And the question is just as relevant to your online sales copy as it is to any print advertising you might do. So let’s go back to Claude for his take on the situation. Hopkins wrote ‘Some…Click Here To Read More

Make Your Sales Copy Scannable

Once a viewer has lost interest in what you are saying, they will click away from your site and will more than likely never return.armand morin It’s a fact that the majority of the people who surf the web only scan what they see. This has been proven over and over in many studies. It…Click Here To Read More

The Power Of Story Telling

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I’ll never forget the day I decided to quit my stable $50,000 a year job. Candy, the older assistant who really ran the company, had the radio on in her office. She actually bossed me around sort of like the Meryl Streep character in “The Devil Wears Prada”. But most of the time she tolerated…Click Here To Read More

Avoid This Copy Writing Mistake Like The Plague

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The #1 copy writing mistake entrepreneurs make is to make their sales copy all about themselves instead of their prospective customer. What do I mean? Well, they tell the prospect how great their product is, how smart they are, how long they’ve been in business and how their product works. The customer doesn’t care about…Click Here To Read More

5 Steps to Sizzling Copy

Lorrie Morgan-Ferrero is our training this week and in this session Lorrie shares what she calls is The 5-Step Secret Sauce to Sizzling Copy. Also for this trainingLorrie provided a special hand out which you can download by clicking here.Click Here To Read More

Speed Copy Secrets

Our Platinum expert this week is Robert Plank of SpeedCopySecrets.com Instead of taking weeks or months agonizing over your first (or next) sales letter, you can do it in as little as 59 minutes. Every time you apply my simple 6-step process to create a compelling web page… it will grab attention, excite people, and…Click Here To Read More