To Bribe or Not To Bribe – That Is The Question

100 us dollar bill
In previous articles we talked about “pre-framing” the “Opt-in Page. This week we’ll address a controversial aspect of Opt-in pages, the bribe. We are starting with the assumption that you are using an opt-in page. It doesn’t matter what type, video, audio etc., you’re using. If you’re already using an opt-in page, you, like most…Click Here To Read More

The Power of Pre-Framing The Opt-in Page

In recent article, I talked about the “Power Of Pre- framing.” I stated that I targeted my ads and then pre-framed the prospects. The “opt-in page” is the next step in the pre-framing process. I’ll interchange the terms “opt-in” and “landing” page here. They are very similar but, in my opinion, there are some differences.…Click Here To Read More

30X Blueprint

brown pencil on white printing paper
We’ve had a number of people ask for this so here it is, a step-by-step guide to my 30X System: At its base, we surround a sales letter with multiple opt-in pages optimized for one keyword phrase each. It doesn’t HAVE to be 30, this is just the number I use as a base. It…Click Here To Read More