One of my favorite quotes is from Benjamin Franklin who said “A mistake is truly a mistake if you learn nothing from it.” And I think the same thing is true with our marketing efforts. Many times we start a project or task and it doesn’t go exactly the way we planned. That includes the…

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Those of you who know me know how much I love to take photos and    videos. Photos, images, illustrations and videos should be an  important part of every blog post, press release, Facebook post, etc.. We live in a world where photos are a major form of communication. Today, there are more than 2.5 billion camera phones in…

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Getting Known In the Internet Marketing Space “You want when people hear your name they think about what your core industry is and what you want to be known for.” Armand Morin When I went into the Internet Marketing space, I did it in a very calculating way. I knew where I wanted to be…

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I get asked a lot is about how to monetize Facebook and social media as well as how to market with it. This is something a lot of marketers, including myself, didn’t jump into right way. I think we all knew that it was going to be big as we watched it develop, but waited…

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‘If your advertised article be of a kind which you cannot reasonably hope to sell him through Printed Salesmanship, make it possible for him in the advertisement to do something toward purchasing.’ —John E. Kennedy, author of ‘Reason Why Advertising Plus Intensive Advertising’ This quote from John E. Kennedy, one of marketing’s early master copywriters,…

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woman using MacBook Air

Last month we talked about creating YouTube videos. This month we’ll take it to the next step and create a PowerPoint video, upload it to YouTube and rank it. Typically, we should be able to rank within a few minutes. Many times we rank immediately. If all goes well, we rank high. If things don’t…

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Youtube application

Over this year, I have talked a lot about the 30X system because it is such a powerful system that works for every product. The 30X strategy continuously builds upon itself. It continues to grow and can be used in multiple scenarios. Remember, just because it’s called 30X does not mean it’s limited to 30…

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In past articles, I’ve talked about the opt-in page, the sales letter, follow-up, etc. for my 30X System. But, it all has to start somewhere. You need traffic before anything else kicks in, and that starts with advertising. You have to create an ad which drives prospects to an opt-in page (or landing page) which…

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person holding black and white card

I talk to many small business owners and many of them question why they need a website. They say, “well, isn’t it just a glorified business card or just a digital flyer of my business?” The answer is, not really. Your website is more than a business card. You can, in fact use it for…

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person writing on brown wooden table near white ceramic mug

That most of us know  as a home study course is an interesting beast, because it can consist of many methods of content delivery. Commonly, a home study course will consist of some printed component (often a 3-ring binder) and some combination of CDs, DVDs and additional printed components. It can also include a flash…

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woman wearing white shirt with red lipstick

The female market is the fastest growing, largest segment of consumers worldwide with money and buying power, and they cross over into almost EVERY brand. Check this out … Women today represent the majority of the online market. According to Mindshare/Ogilvy & Mather, when it comes to women and their digital habits … 22% shop…

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grayscale photography of lion

After The Eight Step Follow-Up Recently we talked about the 8-step follow-up. If you follow it just as I laid out, you’ll start making a lot more money… more than you ever thought possible. But, the 8-step follow-up is not the entire story. The 8-step follow-up is the initial follow-up. This month we’ll cover the…

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cars passing through north and south

People say traffic is one of the most important things you need for your online business. While I agree to a point, it does no good if there are no parking spots, and you miss out on the traffic! Allow me to explain—you do need to send traffic to your online business. It’s not just…

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three men sitting while using laptops and watching man beside whiteboard

This article is all about maximizing your marketing results… while minimizing the stress for you, your team (and for your audience). This is what I call the “perfect marketing plan”. If you’re committed to your marketing and you’re still not getting the results you want, it’s likely you’re trying to do too much. When you…

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person holding brown, blue, and white tickets

One of the best ways to make money is with High Ticket Products. So, this month let’s talk about creating your own High-Ticket Products. You may be thinking, “my market will never buy high ticket products.” And, you know what? In rare cases you might be right, but in most cases, you’re not. Just about…

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aerial view of people walking on raod

Become The Personality For Your Company This month I’m going to introduce you to my Ultimate Traffic Strategy. We’ll talk about traffic in an entirely different way than you would expect. When most people, including me, talk about traffic we talk about and demonstrate very specific methods such as, “Here’s how to run a Facebook…

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white printing paper with Marketing Strategy text

In a past article, I talk about posting your podcast so I wanted to take a quick look at posting the articles from your podcast. This is by no means a comprehensive look at this, but it’s a start. Let’s begin with Facebook. There is one thing that is certain with Facebook—their layout and menu…

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selective focus photography of chess pieces

Right now, it seems everyone is trying to fit in and be like everyone else—waiting to see what everyone else is doing before making their own move. So, what makes you different? What’s your unique angle? To borrow a quote from the great Dr. Seuss… Why fit in when you were born to stand out?!…

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person standing beside road doing handsign

Ride Along Offers Can Be a Powerful Weapon in Your Marketing Arsenal. If You are Using Physical Products, Make Sure You Read This Article About How to Take Advantage of These Hitchhikers! This may surprise you, but out of several thousand clients we’ve handled fulfillment of their physical products for during our company’s history only…

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turned on black and grey laptop computer

If you feel like digital marketing is overwhelming and that you are continually trying to catch up with your competition, it might be a good idea to step back, take stock, and reassess your strategy. In today’s marketplace, it is undeniable that a strong online presence can help to boost any businesses, and whatever indus-…

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green tree during daytime

When times got really tough, these slower growing businesses were able to hunker down and not only survive but actually thrive. Everyone wants to grow their business fast in order to make money quickly. I know it has a lot of advantages i.e. quick money, immediate rewards etc. but is this the ideal way to…

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man closing his ear

You have to be more direct in your marketing today than ever before because there’s more noise on the Internet than at any other time in recent history. There are more things coming at consumers than ever before. For example, you probably get a lot more email now than you received five years ago. There…

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vintage adding machine

This is a topic I should’ve covered in my book, 50 Biggest Website Mistakes, but didn’t. When someone visits your website why make them ask “What’s the Price?” I review a lot of products and look over a lot of sales pages either during the MU website critiques or as a web guy working on…

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{Titanium, Platinum, Gold, Silver, Bronze} If you’re looking to learn everything you need to know about live streaming then this is the course you’ll want to watch.

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{Titanium, Platinum, Gold, Silver, Bronze} In this focused training, Armand shows you ways to utilize adsense to generate income.

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Internet LED signage beside building near buildings

Every year I give a live, state of the Internet, message right around New Year’s Day. I talked about the previous year and how I envision the new year. I talked about what I believe all of us in Marketing University should focus on in order to achieve our goals. I started the live call…

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