People like numbers and really love lists, especially bulleted lists. Numbers promise bite-sized, easier- to-digest chunks of information. Lists are short and sweet and cluster similar ideas for greater impact. Headlines that list a number make a concrete and credible promise. Lists are specific and quantifiable, which convey greater authority. Bullets are easier to scan…

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person hand holding photo frame

The concept of pre-framing is really simple… it’s selling a person prior to them even seeing what you have to sell. I’ve been using and teaching the opt-in page strategy for years. I’ve taught tens of thousands of people the strategy…put up an opt-in page, send- ing them to a sales letter and utilizing a…

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