That’s what makes diets so frustrating. We eat good and healthy foods in moderate quantities, and it take weeks to see the results. That’s why so many people quit their diets. There is no instant, visible reward for the effort they are putting forth.
So, as we start taking action, we need to set ourselves up for success—set the stage to see immediate results.
Let’s get back to my office cleaning example. Once I replaced the garbage bags, my reward was seeing a place to throw things. My next step was to clean off the top of my desk. The instant reward was seeing the top of my desk. I actually felt good seeing the entire, uncluttered top of my desk!
Once the desk was clean, I could see other things I need to do with my desk. So, one small step led to another and that one leads to another.
I started with a very small and simple step which made me want to do another and another step—all with very little effort on my part.
What simple action step could you take with your business? Maybe you need to register a domain name but have been putting it off.
Well, you need to get started by thinking about what domain names you want. Come up with several and look to see if any are available. When you find one, buy it. You’ll expend very little effort, and your reward will be your very own domain name.
By taking these small actions and enjoying the resulting rewards, you are building a track record of accomplishments that build your confidence.
Whenever we start something that’s new to us or that we’re not entirely sure confidence can be lacking. These small steps and resulting rewards give us the confidence to continue and move forward.
Being consistent is probably the biggest piece to moving forward toward your goals.
Doing it one day is good but doing it two days, then three days etc. is a little harder. But, if you want to complete the project, you have to persevere and consistently work at it.
You can accomplish anything if you consistently work at it. The fact is, you get better at it as you consistently work at it. You can’t get better at something you don’t do.
It’s like learning to play a musical instrument. You have to practice and keep practicing again and again in order to learn to play well. Taking days off from practice is detrimental. You have to do it day after day.
I started this article by saying people don’t succeed because they don’t finish and that’s true. They don’t finish because they don’t prepare and overcome their excuses. The excuses prevent them from taking action.
With these steps in place, they stand a very good chance of finishing and succeeding. We can do anything if we get ourselves in the mood to do it…that’s preparing. It mentally prepares you to do the things that need to be done in order to get to the next step.
Unfortunately, a lot of people try to push us into doing what we’re not ready to do. If we don’t know how to swim and someone tries to help by pushing you into the pool, it won’t help one bit at all. You’re now in the pool, but you still don’t know how to swim.
A much better way would be to wade into the pool and learn step by step. If you are consistent and do this day after day you could become a champion swimmer.
Lots of Pieces
With all of that said, there’s still the question of “what are you trying to get done for your business?” There are a lot of pieces to the puzzle this question creates and not all the pieces are created equal.
Here’s an example. I continually get the question, “What should I do?” If this is in reference to something they want to sell, my answer will always be the same, “You need an opt-in page and a sales letter.” Those are the first two pieces, and they are big pieces!
Of course, I know you should have multiple opt-in pages and your sales letter could be a video sales letter, but let’s get started. These are just variations of the two basic pieces. And when I get asked about this, they usually already have the product.
The big three basic elements are product, opt-in page and sales letter. Once you have these three basic elements in place you can start marketing. Unfortunately, most marketers fail in one of these areas. Maybe they have no problem with the opt-in page but the sales letter or the product is giving them trouble. It could be any combination with one, two or all three creating problems for them, but these three basic elements need to be in place before we start marketing.
A lot of people tell me that the marketing and traffic are what they want to work on. I tell them not to think about the traffic and marketing until they have the three basics—product, opt- in page and sales letter in place. They can worry about the traffic later but get the elements in place first.
Every question asked of me should be related to these three until you have them in place.
There are just a few basic pieces you need for your opt-in page…
- Small description telling people what to do
- Opt-in box
Of course, each of these pieces can be broken down into small bits. For example, you need the script for the video. You need to decide how to record the video—you need tools like a camera, software to record, microphone, etc. We could spend all day breaking down the little pieces needed to create the big pieces of just the opt-in page and the sales letter, but there are plenty of Traces articles and trainings in the Marketing University member’s area for you to find on that.
For now, I want you to see that you need to find the momentum to get you moving forward and start with these smaller pieces to help produce that bigger picture.
Do you see what I mean? You have all these tiny tasks that comprise the big task. Start by tackling these small tasks. Let me restate that as I said it earlier because it bears repeating— start with the simple tasks that show immediate results and consistently work on them. Before you know it the big task/ piece will be complete.
This is how I get things done. Whenever I have big tasks, I do the easy things first in order to get the reward which makes me feel good and gives me the momentum I need. It encourages me to keep on going with my confidence built up. Then, I can take on bigger and bigger tasks.
Go back to the goals you made for this year. Think about what it is that you want to do and break it down into the big pieces… write them out and then break those down into smaller pieces. Then as you progress from step to step ask yourself my favorite question, “What is the next logical step?” That will lead you through the entire project and give you the momentum you need to keep on going.
It doesn’t have to be perfect. It means you are taking action, and you are doing something. Even if it’s not exactly right, it will all get straightened out and come together as you progress.
No matter how hard it is for you to believe, whenever I start a new product or project, I experience fear just like you do.
I have self-doubt and can sabotage myself as good as anyone else can but using the tactics in this article really help me overcome the doubt. I overcome the fear and complete the project, and you can too!
I’ll let you in on a secret hack that I use to force myself to get things done. I announce it to my Marketing University members that I’m doing it. I even provide the date that I will have it ready. That way, I have to do it; I have no other option. There is no turning back, short of a personal emergency.
One thing I want to leave you with is please don’t look at other people’s completed projects and success and compare your beginning to where they are right now. It’s just not fair to yourself. When looking at others—you see the end result, not the process they went through (and you are currently going through). They had to go through the beginning process just like you are doing now…but they persevered and are reaping the rewards from that hard work.
You can look at their end product as proof of what can be done by consistently moving forward one step at a time.
This article is an abbreviated version of a weekly training I did. Silver, Gold and Platinum members can find the entire training (with all the personal examples) in the Member’s area. It’s called Getting Things Accomplished, and you’ll find it in the “Weekly Training” section.