The five-minute webinar concept is simple…
People sign up for a short webinar because they want to learn something.
You promise them that you will teach them something specific in exchange for their name and email address. The basic offer is very simple, “I will teach you about ABC if you give me your name and email address.”
We all have knowledge within our specific niche. We know what type of questions people have regarding our niche. So, we make a list of popular questions that can be answered within five minutes. Then we create a five-minute webinar around each question.
We then promote it sending them to an opt-in page. The opt-in page contains a straightforward, simple question and answer. For example:
“Would you like to rank number one in YouTube?”
Then we give them a simple answer…
“Great, on the very next page, we have a short, five-minute video that teaches you exactly how to rank number one on YouTube. Just enter your name and a valid email address, then click the link, and you will immediately be taken to the next page where we show you how you too can rank number one on YouTube”
I normally use video on my opt-in pages, but I think this is so in tune with their search that you could get by without using a video on the opt-in page.
Picture this—they just did a search on Google to see how to rank their videos on YouTube and your opt-in page comes up as a result of that search. It’s a no brainer; they are going to enter their name and email address in order to view the free training webinar.
At the end of the training, I add a simple phrase, “while you’re here, let me share something special with you.” I then take them to our offer page. In my case, I take them to the Marketing University 21-day trial offer for the bronze level of membership.
Here are two important things to remember:
- Keep it short. We promised five minutes. Keep it at that because we want them to listen all the way to the end of the video. (People tend to have short attention spans.)
- As we end the five-minute training video, say something to the effect of, “Okay, that’s exactly how to rank number one on YouTube. But while you’re here let me share with you something special we’re doing.”