Let’s look at what just happened.
- They searched on something they wanted more information on.
- They found my ad and went to the opt-in page.
- On the opt-in page we asked them if they would like to learn more about the specific topic they were searching on.
- They answer yes and enter their name and email address.
- They are taken to a page where they are taught exactly what we promised them, which is the same thing they were searching on.
- They are then taken to our offer page.
We want to make sure we teach them everything we promised. In fact, I would recommend over delivering in the training because now they subconsciously owe us something. After all, we just gave them some VERY good training on the information they were looking for, and we gave it to them for free.
I believe most people are honest and feel this way. I’m sure you are. If someone gives you something you want, you feel you should do something for them.
So, at the end of the free training, we tell them what they can do for us. We tell them we’d like to share something with them. This is the simplest segue to your sales pitch—while they’re still in a frame of mind that they owe you something, you tell them you would like to share something with them…you take them to your sales page. For me, that will be the Marketing University, 21-day free trial offer page.
If they purchase (sign up for the free trial), GREAT!
If they don’t sign up, I already have their name and email address, so I follow up with our eight-day, autoresponder sequence. Each day, in the follow up sequence, we send them back to the offer page.
And, if we want to be more aggressive, we could, as I explained above, give them an immediate email stating that we noticed they visited our page and did NOT take up the free offer…and then, once again, give them a direct link to the offer.
NOTE: In both the immediate email follow up and in the eight-day follow up sequence we do NOT send them back to the training page—we send them to the OFFER page.
Why is this important? That way, we only need one autoresponder for all the campaigns we do because we send all of them to the exact same page—the offer page.
Let me explain a little more.
Let’s say we’re selling product ABC. We’ve thought up all best questions people might have, and we’ve created five-minute webinars/videos for each question. We could have hundreds of these videos, but each one redirects them to the very same page…the OFFER page for product ABC.
We would need a separate autoresponder, for each one, if we sent them back to the individual training video. But the offer page is the same for all the videos so one autoresponder can be used to send them to the offer page.
It’s important to remember that we can create 100s of five- minute webinars all based around questions people might have regarding the field or subject that’s related to the product or service you are selling. Each one of these takes them to the same sales letter/offer for the product you are selling. This is effective, simple and, pure genius!
Just because it’s simple to you does not mean it’s simple to the next person.
The five-minute concept makes it very easy to create and doesn’t overwhelm the viewer. It gives them exactly what they want in a time span they can afford. The webinars contain no fluff, background, introductions, etc. All they contain are the facts. Like the detective on an old TV series would say, “Just the facts ma’am.”
The five-minute webinar is one of the methods I am using in order to meet my goal of 1,000 paying, Bronze Level Marketing University members. In fact, I think it is the most important method I am using.
This doesn’t need to be overwhelming. You don’t start out with 100s of five-minute webinars. You start out with two or three, then move up to five and then maybe ten, but you keep adding to them. Eventually you may have 100s but that’s not something you need to even think about now.
It is so simple. I can run ads, put up banners etc. asking people if they would like to learn something. If they are interested in that topic, they click on it and are taken to the opt-in page that is specific to that topic. If they run a search on that topic or question and our opt-in page is listed in the search engines, they will be taken directly to the opt-in page for that topic.
Those are two methods that I am using in order to have 1,000 paid Marketing University bronze members within a couple of months. You can and should use these methods for your own products, training, membership sites, etc.