The Sound of Silence

“You’d be surprised at the things that will disrupt you or your frame of thought throughout the day. Even as I am writing this there is air conditioning noise, fan noise etc. going on all around me. It’s ambient noise that is always there.”

Armand Morin

This article is more about productivity than marketing. You see, in order to do our best work, we need to be in the mood to work.

For example, I can only write copy for a website, for a marketing piece, or for an ad if I am in the mood to actually do it. There are many tasks both in work and my personal life that I have to “feel” like doing before I can actually bring myself to do it. In other words, I have to feel right about it before I actually do it. I hope that makes sense to you!

I don’t know about you, but for me, when my wife asks me to take out the garbage, I have to be in the mood to do it.

So, when I’m working, I have to create the right conditions in order for me to perform optimally throughout the day.

You’d be surprised at the things that will disrupt you or your frame of thought throughout the day. Even as I am writing this there is air conditioning noise, fan noise etc. going on all around me. It’s ambient noise that is always there. You may tune it out, but it still affects you, especially if there is a change in what is happening for even a moment.

For ages I’ve thought about buying some good, noise blocking earmuffs. I finally broke down and bought a pair. I got really good ones that are designed to block gun noise. I don’t hunt, shoot skeet or clay pigeons but I figured if they’re good enough for people with a gun going off right next to their head, they should work great to dampen out my ambient noise.

I was correct; they worked great. But…there was a problem… they held my head too tight. I felt like my head was in a vice, and when I took them off, they left little circles around my ears. So, while they blocked the noise, they were not something I could live with.

Then I remembered, that from time to time, over the years, I’d gone back and forth thinking about buying Bose, noise canceling headsets. So I did some more research and bought a set. I love them! They did the trick and are incredible.

I bought the Bose model QC35 because I was familiar with the brand and this model is wireless. You don’t need to buy Bose; there are a lot of different brands and styles that will work just as good, but these are what I needed.

This set seals around my ear and is very comfortable. They have others that sit “on the ear” but I don’t like them because they make my ears sweat.

The funny part is they are designed for listening to music, but I don’t use them for that. I use them to cup my ears and create a calm quiet environment for myself while I’m working.

I can also connect them to my computer when I need to listen to something playing online. I don’t wear them all day long. I’ll wear them for an hour or two and then take them off for a little bit and then put them back on later. That might sound strange to you, but it works for me.

It doesn’t give me complete silence, but it masks out enough noise to let me work in peace. I live in a pretty big house, but the fact is that walls vibrate and sounds come through. The floor makes sounds, other sounds come from outside wheth- er it be trucks, cars, planes flying overhead, people talking on other levels of my house etc. These are just the normal sounds of a home that are loud enough for me to hear and pay atten- tion to with some portion of my mind. So wearing this headset throughout the day allows me to focus in on the task at hand and tune out my environment.

I think there’s another reason these headsets work so well from me. By muting out noise, they deaden one of my senses—hearing—which I feel enables me to concentrate more energy on my visual sense. I think when you remove one sense your brain automatically heightens your other senses to some degree. I’m not sure if that actually happens but, to me, it feels like it does.

My daughter is on the autism spectrum; she has the desire to focus but has a hard time with it. She already, on her own, discovered that an ordinary headset helps her drown out the distractions and allow her to focus, so she wears them a lot.

I had her try my noise canceling headset. When I first put them on her, I had them set like any normal headset. Then I turned on the noise canceling, and her eyes just lit up!

After seeing that, I felt the noise canceling ones will help her even more so we’re buying her a pair. Normal headsets block out the noise and help her concentrate but noise canceling ones remove the noise. They are well worth the extra money, no matter which brand you get.

Many of us are struggling to get things done on a daily basis. Most of us are trying to get multiple things done every day. So, any little tool like this that can help to keep us headed in the right direction and keep us in the right mood is worth looking into.

Maybe my wife will have me wear my headset to get me in the proper mood to take out the garbage or whatever she’d like me to do.

I hope you at least look into this because I think it will be a game changer for many of you. Entrepreneurs want to focus better; people who run their own business absolutely need to focus better.

You can buy these headsets at a ton of places, including Amazon. Look for the QuietComfort 35 (QC35) or other noise canceling headsets. Make sure they are wireless and surround the entire ear with a good seal. I’m sure that, like me, you will find these are a game changer for your business.

PS – They will not tune out your spouse, so if that’s why you want them you’re better off saving your money.

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Armand Morin

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