There’s More Than One Way To Use A Screwdriver

For the most part, the thought process  for marketing has been a linear form of marketing.  Let me explain.  In order  to sell something most people write a sales letter. There’s usually one sales letter per product. They drive traffic to that particular sales letter and hopefully, if they’re a skilled copywriter, they will get someone  to purchase  the particular product.

armand morin

I’ve seen a mistake many people make when selling online. What most people try to do is sell somebody on the idea of something. I don’t want to sell anybody on the idea of something.

Don’t try to “sell” them

I don’t know if I’m lazy or what, but I can almost guarantee you are already sold on the idea, that I have, by the time you get to my offer.

If I have a product or service, I know that there is a certain market out there that already wants it. If I have done my research correctly, then what I’ll have is a market that already wants what I have. I don’t need to try and sell them on the idea of it. I don’t need to go after a different market and try to sell them.

I want to go after the low hanging fruit. I want to go after the people that are already looking for what I have, and I am optimizing my pages to be put right in front of them because I am targeting the reasons that they would want my product.

So there might be a million people that want my product, but they don’t all want it for the same reason.

It’s like a screwdriver…let’s say I walked into a hardware store and stood next to the bin of flat head screwdrivers and started asking everyone who picked one up, “Why are you buying this screwdriver?”

One person might say because they lost their last one, maybe their last one broke or maybe they need one this exact size. Hey, someone might even need one to open a can of paint. There are an unlimited number of reasons why a person would want to buy a flat head screwdriver.

We can all agree on what a flat head screw- driver is supposed to be for. We might say it’s for a screw that has a straight line through it and that’s one reason, but what about the guy that wants to use it to open a can of paint? That’s a different reason, and that’s the point.

If we ran an ad to try to sell a flat head screwdriver, if we only used one reason for that screwdriver, we would leave out probably 99% of the people that wanted to use it for something else. The end consumer will think of all the ways to use it. It’s their reason that they want our product.

In essence, the interesting part of marketing is when a person gets to your website, they are actually already sold, and they’re convinced they want to buy your product, which is why they came.

At this point, they have read an ad that caught their interest and decided, if that ad is true I want to buy it, or they saw an email and said if that’s true I want to buy this. Or maybe they saw a post or referral from someone and said if that’s true then I want to buy this.

Then, when they got to your site, you said something that screwed up the deal.

They were already convinced they wanted to buy the product, but somehow we screw up and we don’t give them the exact reason they were looking for. If we gave them the reason that they thought of to begin with then all of a sudden everything changes.

So by expanding our footprint with the 30X system and separate opt ins, we’re expanding into a multitude of various areas and helping our prospect know they want the product!

To get the most traction out of the 30X system in your business, you have to think differently…think like the consumer who is out there looking for (and maybe not even realizing they are looking for) what you have to offer!

Posted in ,

Armand Morin

Armand Morin is an Internet marketing industry expert who has built a multimillion-dollar international business. In 1996, he started with $1.83 in his pocket and no experience and has grown it into a multi-million dollar international business, which has done business in over 100 countries around the world.

Get Our Updates

Get free updates to everything that's happening with Marketing University. Fill in the form below.