Use Your Website As A Continual Test Ground

Testing is an often overlooked or completely forgotten about function of a website. You should always  be in “test mode” on your website, tweaking and testing to see what you can do to improve conversion rates.

Any element of your web page can and should be tested to see if you can get a better response from your website visitors.

An example is your website background. Test it to see if your opt-ins or sales improve or decrease when switching from the current background color (let’s say white) to a grey background. If the grey gets better conversion then test grey against blue, grey versus green, and so on until you find the optimal color for the best conversion for your market.

Next try modifying your headline. Test header graphic versus no header graphic. Obviously, there are a lot of things to test and different variations of testing will eventually reward you with the best sales conversion possible.

Of course, it is first most important to get something up on your web page. Then, and only then, do you start testing, tweaking and improving. Obviously, it is best to have some traffic coming to the site so you have something to base your tests from.

There are different  ways  to test, whether  it is to have a group of close friends or a mastermind group review the page. Most of your web hosting packages have statistical applications. If they don’t either ask them or look for hosting that does.

You would find these stats  packages  in  the control panel for your website. If you need web hosting we recommend Hostorix.com, as they have everything that an online business owner would need. You can also use free applications like Google Analytics. You’ll be pleasantly surprised at the information you can find when reviewing the data gathered from your web stats.

There is additional software that you can use to track every single link on your website and even use what are called “heat maps” on your website to track mouse movement on the website to see the “hot spots” on your web page from your visitor traffic.

The key mistake here we’re trying to emphasize is that of not doing any tracking or testing at all on your site. You should ALWAYS be in test mode in some way

Frank Deardurff

An early love for graphics brought me online over 20 years ago which lead me to consume a vast knowledge in marketing, conversion, design and various types of web technologies. That information led to becoming a serial entrepreneur, author, coach, trainer and That One Web Guy! www.FrankDeardurff.com

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