What 2020 Taught Us

We all have our own personal views on things, and I know a lot of my friends have personal views that aren’t the same as mine. We still need to come together as a country, as a world, as a people in order to overcome that.

We need to overlook differences in order to not just survive physically but to survive and thrive economically.

One huge thing we experienced in 2020 was what I call the “Great Migration.” It’s a slew of people now migrating over to the Inter- net and working from home. Companies could no longer have large groups of people face to face with one another on a daily basis.

All of a sudden, thousands upon thousands of people were working from home. Something interesting happened as a result of that. A lot of these companies realized that productivity was not based upon a location but was more based upon the individual.

But the fact is, on average, companies realized that many employees did not need to be tied to a constant work environment and that in some cases, having employees working remotely from home was more productive.

There was a lot of adjustments that were needed…people didn’t know how to work around children, spouses and other family members. Just finding a place that was conducive to work was a challenge, but most made it work.

If you look at some of the biggest searches over the past 12 months, you’ll find things like: “setting up your workspace”; “scheduling your day”; “sitting up the perfect desk”; “headsets” etc. all issues related to working from home.

Now for you and me, this is no big deal. We are used to working from home, but for most people this was a completely new experience.

One thing that I never saw addressed was the freedom of getting out from under the corporate environment and working from home. I have enjoyed this freedom for years. I choose what my day is going to be like whether I start early or whether I start late. I consider this a blessing. but it can be a curse if you don’t know how to handle it. For many people it was a slow transition…they were just thrown into that situation and some had a hard time adjusting.

So, 2020 was not only a year of great migration, it was also a year of great adjustment. Virtual online meetings became the norm. From morning staff meetings to brainstorming and policy development meetings, all were being conducted online. Even the government was now conducted online meetings.

This also required a great adjustment. You had to learn how upload the software onto your computer; IT was not making house calls to do it for them.

People were not accustomed to meetings where they were all alone yet being viewed by everyone. Appropriate attire was neglected much to the amusement of others on these online meetings. You saw people reclined in their chair and twirling around, you saw people totally bored and counting things on the ceiling instead of paying attention.

People had to learn what NOT to do while the camera was on. A new rule was learned —always have your camera off if you’re not using it.

With all these online meetings you saw companies like, Zoom.us, as an example, experience massive growth. The last numbers I heard for them were so outrageous that it was almost unbelievable.

People and companies realized that we were transitioning from a world of “high touch” to a world of high-tech world, but they also began to realize that it wasn’t that simple.

What they slowly started to realize was that there’s a happy medium. There is still a need to interact, one-on-one with people.

I’ve had had virtual one-on-one days with people in the UK, Canada, Australia, all over the United States and elsewhere in the world in the last year. Normally, for these one-on-ones, we would meet in person at my house. Now, we were doing them virtually.

There are advantages to this. They are at home where they were probably much more comfortable and there were no travel expenses involved. In reality, other than the location, nothing had changed. We still accomplish the same things, except we aren’t physically face- to-face—we are virtually face-to-face via a camera even though we could be thousands of miles apart.

We are seeing more and more people, schools, families, consultants, coaches, counselors etc. all transitioning to some sort of virtual meeting. The technology is not something new, it has been there for some time. What’s new is the magnitude of its use. People think they have discovered something new, but this technology has been out there for quite some time.

Once you take out all the clutter, here’s the bottom line of what 2020 taught us. 2020 forced us to recognize and use existing tools in order to progress and move forward.

For Internet Marketers nothing really stopped. It didn’t even hesitate…others may have joined it but for us who were already here, it was business as usual. There’s only one word I can use to describe us Internet Marketers and that word is, bulletproof.

With everything that 2020 threw at us, we learned that our type of business can not only survive, but it can prosper through all types of situations. I’ll be right here in 2021 working with you, albeit virtually to help you grow your business.

Now, get back to work!

Posted in ,

Armand Morin

Armand Morin is an Internet marketing industry expert who has built a multimillion-dollar international business. In 1996, he started with $1.83 in his pocket and no experience and has grown it into a multi-million dollar international business, which has done business in over 100 countries around the world.

Get Our Updates

Get free updates to everything that's happening with Marketing University. Fill in the form below.