This is a mistake I’ve made and am working on correcting once I determine the words I want to use.
I think for starters I should probably explain what a “tagline” is. The best definition I found states it as:
That “memorable phrase” should work with your mission statement for your company as well as fit in with your brand or service. With that being said I’m going to beat up on myself for this example as a case study.
In my website “title” which is displayed in the web browser description bar you will read “Web Strategist | Frank Deardurff – That One Web Guy’s, Online Marketers Blog” which I feel tells who I am (That One Web Guy) and who this site is for (Online Marketers).
I argue with myself if “Online Marketers” is the right term or if it should be “Online Business Owners”, but in either case I think that works okay. But, as I look at the “phrase or sentence” in my headline, logo or header graphic I think that it’s lacking or even poor.
Here’s why I think that.
When someone comes to my site and looks at my logo there My Logo states That One Web Guy and I follow that with Frank Deardurff. But with the tagline “Web Strategist – Author – Graphic Artist” I think I’m sending a mixed message, not to mention it leaves the visitor saying “So What! What are you going to do for me?”
My thoughts are to change it to some- thing more like “Teaching you Online and Website Strategies to Take Control of Your Business”. To me this tells them what I do and says what’s in it for them. Although it might be a little lengthy it could be a starting point for the tagline that best fits and gets better traction with the visitor.
Here is a quick checklist that you might consider when creating your tagline.
- Is it consistent with your Message/ Mission Statement?
- Does it tell the visitor what they’re going to get or what benefit it serves for them?
- Is it concise and to the point?
I would love to get your input on what makes a good tagline for you